The Psychology of Persuasion Feeling is Key
The Power of Emotion in Shaping Beliefs We often think of persuasion as a battle of logic and reason, a careful construction of arguments designed to sway the intellect. While…
The Heart of Loyalty Emotions & Customers
Understanding the Emotional Connection Loyalty isn’t just about sticking with a brand; it’s a deep emotional connection. Think about your favorite coffee shop, restaurant, or clothing store. What makes you…