It’s likely that your friends and siblings are on Facebook. But are your customers there?
Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you post on any social media.
Reply to followers when they post on your wall. This means checking you should always check your wall for questions or comments regularly. It is especially important to respond quickly to anyone who needs help or posts a complaint is brought to light.
Facebook needs to be thought of as a great way to share your content. Facebook is not only about socializing; it’s a primary channel for content. Write blog posts and then promote them via other channels through your Facebook page. Facebook can bring you lots of traffic to your sites.
Custom tabs need to be used when creating a big boost to the effectiveness of the results from your Facebook marketing. The tabs let you present your page information in an organized manner. If you have a current promotion, including a tab makes sure visitors know about it.
Make sure you answer posts and comments on the wall. If someone takes the time to contact you, you should take the time to talk with them.
One way to help convert visitors get involved with your page is to hide some content from people that aren’t subscribed to your page. If any of your content is hidden, you can convert many visitors into followers.
Do not turn off the comment function on your site. You may think of this as a way to keep inappropriate content off of your page, but in the end it will make people think you’re not interested in their comments.
Ask your customers to share any content that you post with other people. Offer a discount to everyone who shares an update with friends. You may also promise to share a coupon code with everyone once one or your updates is shared a certain number of times.
You likely use Facebook yourself, and therefore understand what would appeal to customers. Use everything you’ve learned here and you should be able to get a campaign started that impresses your customers. The more time and effort that goes into your marketing, the greater increase in profit you will see.