Starting your own crepe business may seem challenging but it can be very rewarding if done the right way. As with any other food business, you have to know how to go about it properly. There are many factors to consider before starting a business, especially one that specializes in food.
Crepes are basically the French version of tortillas; they are similar to pancakes except that they are made very thin. They are easy to make provided that you have the right tools for it. A crepe mixture is usually made of wheat flour that is mixed with butter, eggs and some milk. All these ingredients are relatively low cost especially if you get them from a reputable supplier. Below are some things to consider if you plan to start your own crepe business:
• Consider the location. You have to find a strategic location for you business. It has to be a place where people would want to go to and it should be accessible. You should also consider how much it will cost you to lease the place so that you have all the your necessary expenditures listed down.
• Think about your target demographic. The kind of people you want your business to cater to will, of course, determine how much you will sell your crepes for. This goes hand in hand with the location.
• Create a menu. Crepes are usually desert food, so you have to think of what kind of crepes you would like to have available on your store. If you want to cater to the upper class, then you should sell your crepes for higher prices, this also means that you cannot cut back on your ingredients’ costs. Think of the kind of fillings you want your crepes to contain and think of appealing and appetizing names to give each selection.
• One of the most important considerations you should take into account before starting a crepe business is the capital you will need. This will determine everything, from the location to the type of store and to the kind of menu you will have. The bigger your capital the nicer the store and the more expensive the ingredients.
• You should also think of a theme for your store. This will determine the overall design of your store and how it will appeal to your customers. As much as possible, stick to one theme that goes with your menu. It will make it appealing to your customers if you have a theme.
Starting your own crepe business can make you a lot of money if you take into careful consideration the aforementioned factors. It would also help to do some research especially when it comes to the kind of competition you have. If the location you choose has a lot of other businesses with the same nature as yours, you have to be able to provide your customers with a unique menu with a wide selection of crepes, as this will give you an edge over your competitors.