COVID-19 has changed the world forever. With humans still trying to figure out a new normal during a global pandemic, one thing’s for sure – technology is here to stay. Whether companies have moved totally online or moved some positions to remote only, investing in cloud-based technology is on the rise. Small businesses also have to stay up-to-date with technology and trending social changes. One way your small business can do that is by finding ways to employ a more efficient use of technology. Here are two ideas your small business can use to stay on-trend with technology.
1. Make a mobile mindset important.
Instead of going online via a desktop or laptop, people are more frequently visiting sites from the comfort of their phones. This means your business has to employ a mobile-first mindset. If you don’t have a website that works from someone’s phone, you’re probably losing a lot of customers. The more you can target technology that meets the customer where they are, the better off your business will be. Going past website development, make sure you’re reaching customers through online social media platforms that can provide a different side to your business and keep customers connected as they spend time online.
2. Make sure you’re optimizing your online engagement.
Search Engine Optimization (SEO) writing is essential to getting your business noticed by customers. Due to online algorithms and how information appears when it’s searched for, the more you use power words and sentence structure that suits SEO writing, the more your products will get noticed. If this style of writing sounds foreign to you, here are some beginner tips to how you can approach SEO writing and see your engagement grow.
While your small business may still operate out of a brick-and-mortar storefront, you can still utilize trending technological practices to keep people coming through your door. You don’t have to be totally remote to make technology work for you and your business, too.